Compare that to other advertising options available to small businesses...

Newspapers: Not only is distribution at an all-time-low, but readers tend to only look through a newspaper once, maybe twice, before tossing it in the trash. As far as targeting...the best you can do is choose a newspaper's local delivery area and perhaps a section of the paper for placement. That's a lot of money to the wind hoping people might notice your ad among all the others. In the end, they may not even be your ideal clients anyway!

Magazines: As with newspapers, magazines have decreased in popularity in favor of digital content readily available online. They also face the same limited targeting options and are very costly for advertisers. In addition to that, ads are buried inside a publication with dozens, maybe hundreds, of articles, pictures and other distractions! Smaller size ads, or those placed in the least desirable sections of a magazine will just end up getting lost in the shuffle.

Direct Mail Flyers: Another expensive option with limited targeting and demographics. Plus, direct mail flyers are notorious for their low ROI - typically .25% or less! They are often delivered infrequently - usually 1x/week at most. And if an offer isn't converting, or you want to make any changes, you have to wait months until the next print run, (since a 10,000 piece print minimum is the usual requirement). That's a TON of wasted time and money!

TV/Radio: Similar to print ads, this method can be extremely expensive and also only allows for minimal targeting. It starts with a geographical area and can be narrowed somewhat by programming - but how many people are skipping commercials on their DVR's these days? Or streaming shows that have no commercials? Literally millions!

Digital Ads are THE GRAND EQUALIZER!

It goes without saying, that pretty much all forms of advertising can be expensive to some degree - but the most important thing isn't the cost...it's the RETURN!

If you knew you could spend $1 and get back $5 or $10, would you do it? Of course! Anyone would!

When it comes to print advertising, budget is KING. The more money spent, the bigger and flashier the size of the ad can be making it MUCH more noticeable in a newspaper, magazine, or even a flyer inside a mailbox.

Same thing with TV/Radio advertising...the more you spend, the better your placement among more popular shows and ideal viewing/listening times.

This makes it really tough for smaller businesses with limited budgets to grab the attention of their ideal audience among all their competitors with much deeper-pockets.

That's where digital ads are VERY different!

On Facebook™ & Instagram™, every ad gets the same amount of real estate...the same amount of space for copy, the same amount of space for creative...all on the SAME page in the main feed!

Now budget still comes into play, of course, but only behind the scenes - where consumers are none-the-wiser.

A business with a larger budget tends to show up more frequently on the page which results in additional exposure. But because of the way the feed works, and how ads are visibly spaced out by Facebook, consumers have absolutely no idea how much a business is spending to display their ads. To them, all ads appear equally!

It's rather brilliant, really...

Imagine the impact of having an equal opportunity to get your business, your offer, your marketing message directly in front of the very same audience as your biggest competitor...day in and day out, 24/7!

Unlike most other forms of advertising, where your targeting options are so limited and therefore much of your ad dollars are wasted on people who are NOT in your ideal target market...

With Facebook™ & Instagram™ ads, you can make sure your business is seen by ONLY your 'perfect people': those who are most likely to buy from you.

On top of that, you also have the unique ability to change out your offers (or any other aspect of your ad) anytime based on results day-to-day. No need to wait for the next edition to publish or commit to lengthy print run minimums.

Talk about getting incredible BANG for your BUCK!

This allows you as an advertiser to have the ultimate control over making sure that the hard-earned money you spend on ads is being fully maximized to your benefit.

Advertising on Facebook™ & Instagram™, (and taking advantage of the maturity and social popularity of these platforms), is an absolutely incredible way to GROW and SCALE your business!